About KMS

Kendall Marketing Services

objectives are to accelerate the

introduction of new products into the market,

particularily products in the introductory

and growth stages of their product life cycle. Stages

where product differentiation is more important than

price with greater opportunities for manufacturers and

wholesalers to increase profitablitily. Also, KMS

provides both strategic planning and field sales

representation to assist both manufacturers and

wholesalers in increasing market share of existing


KMS & Associates

Our team is a group of seasoned professionals in the

Building Products Industry that are experts in their field

with both knowledge and "hands on" experience.

Kendall Marketing Services key to success is its

Associates and thier successful execution of programs

specifically designed to provide our clients with

"sustainable, competitive advantages."


Fred Kendall founded KMS in 2008. Fred has over 33

years in the Building Products Industry . He has

an M.B.A. with concentration of studies in

Marketing and also had been professionally

recognized as a Certified Practitioner in

Production and Inventory Management (C.P.I.M.) for

over 20 years. He has held significant management

positions in Materials & Distribution, Marketing and

Sales with both manufactures and distributors including

Abitibi, The Empire Company, Lumbermen's,

Architectural Ornament and Chemcrest.


Ron Hingst (Public Relations/Advertising) has more

than 37 years experience in public relations driven

marketing communication solutions for clients in a

number of industries including manufacturing and

building products retailing. Ron was National Director of

Public Relations for Domino Pizza in the 80's. His

responsibilities included all internal and external

communications for 1000 franchisees and 100,000

employees. In 1990 Ron founded PR Services Inc. in

Ann Arbor, Michigan. His clients have included Abitibi-

Price, Wolohan Lumber and Guenther Building Product



Steve Lonsway (Sales) has more than 20 years

experience in Building Products. Steve has an M.B.A.

along with significant sales and sales management

experience with The Empire Company, 84 Lumber,

Handy Andy, and O'Connor and Associates, where he is

Vice President of Sales.


Michael Vipiani (Sales) brings over 35 years

of experience and accomplishment to the Building

Products Industry. He has led several nationally-known

manufacturers in his capacity as VP of Sales &

Marketing. Mike founded his own agency in 1991,

representing building manufacturers and serving all

of the major dealers in the Mid Atlantic Region. He

has an MBA from the Wharton School and is recognized

for his ability to design and implement programs

designed specifically for his dealer customers.


© Kendall Marketing Services, 2011   Privacy Policy