Creating Competitive Advantage

Kendall Marketing Services provides "integrated

marketing solutions" for introducing new products into

the Building Products Industry. Programs developed

specifically for manufacturers and wholesalers as a

means of introducing products in a more effective,

efficient and timely manner. Kendall Marketing

Services "integrated marketing solutions" encompass

all areas required to provide successful "product

launches" from strategic planning, public relations,

advertising, to field sales. KMS Associates are some of

the most knowledgeable people in the industry with a

sales force of seasoned professionals that understand

the needs of their markets, and know what it takes to

successfully penetrate those markets with new



Maintaining Market Advantage

Besides Kendall Marketing Services focus on product

introductions, other services include: Product Market

Representation for established products, Advertising

and Public Relations for building product companies

and distributors, Temporary Market Coverage of both

lumberyards and home centers, and Market Analysis for

business development of underperforming products and

sales territories.

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